The Call to Action: Writing Web Copy That Converts
Date: Tuesday, May 31 2011
Time: 6:30 PM
Location: Restaurant Alpenhaus, 1279 Saint-Marc, Montréal
You already know that people read differently on the web… if they read at all.
In fact, a lot of painstakingly written web copy never gets read.
Kirsten Weisenburger is going to share techniques for capturing the fickle attention of a multi-tasking web user: How to get your visitors to read your words and buy your product.
What You’ll Learn
Learn how to:
- Understand your customers (and your product) before you write
- Edit copy so it speaks to a web audience
- Tell stories that build word of mouth
- Sculpt copy and navigation to drive conversions
Kirsten Weisenburger: Copywriter and Content Strategist
Trained as a journalist, Kirsten has been writing for technology and the web since 2000.
A versatile writer, she regularly creates a range of different content, but her specialty (and her true love) is the web. Recently, Kirsten spent two years writing copy and managing search campaigns at Twist Image. She is currently the content strategist at Stresslimit, a boutique agency whose clients include Julien Smith and Chris Brogan.
When and Where
Note: For this event, we are trying out a new, larger location.
http://www.restaurantalpenhaus.com/
Doors open at 18:30. Ask for the private room. Please RSVP with us (rsvp@stc-montreal.org) as the restaurant will need to know how many are attending. Maximum 30 attendees.
Both STC members and non-members are welcome to this dinner meeting. There is no charge other than what you order for your own food and beverages.
